ABOUT BULLSEYE

The Bullseye philosophy is centered around radio listeners. The single most important element in any research project is recruiting the sample to be queried. WHO are you talking to.. When Bullseye conducts custom projects, respondents are recruited in the same diligent manner , the only difference is that custom projects are just that.. Custom to client need and requested parameters. Bullseye believes that a randomly recruited sample is the ONLY way to yield reliable and actionable data. Bullseye randomly dials into each market in search of our sample.

• The Bullseye National sample is randomly recruited and evenly spread through 40 U.S. markets with competitive monitored radio.
• Bullseye regions are made up of 8 markets in each of 5 geographic regions .
• Bullseye regional samples are 80 persons in each region, 10 per market
• Bullseye weekly reports contain 400 country radio listeners
• Bullseye weekly reports are a 200 person rolled sample.. of the 400 person report there are 200 new respondents each week rolled into the sample and 200 rolled out.
• The 400 weekly interviews are all conducted over a 10 week window, so each report is fresh data

THE BULLSEYE WEEKLY SAMPLE

• persons age 25-54
• 70% ( 280 persons ) Preference One country radio listeners
• Preference One listening are respondents that identify Country Music as their favorite and listen to local country radio for a minimum of one hour daily
• 30% ( 120 persons ) Preference 2+ listeners to country radio
• Preference 2+ listening is defined as those respondents who say they listen to country radio during each week. There are NO Time Spent Listening ( TSL ) requirements for Preference 2+ respondents
• Bullseye weekly reports are 50% Male / Female
• The Bullseye sample each week is equally spread thru 3 demo cells; 25-34, 35-44 and 45-54

BULLSEYE CALLOUT SCORING

• Each Bullseye interview is conducted by a live BMR associate
• Each Bullseye respondent that screens into the sample must have a clear understanding of scoring prior to beginning the test
• The Bullseye interviewer is live online with the respondent during the entire interview to answer questions that may arise
• Bullseye scores are ; "I Like It A Lot, In Fact It Is One Of My Favorites " .. "I Like It".. " It's Okay..Just So So ".. " I Don't Like It ".. " I Am Tired Of Hearing It On The Radio" or " I Don't Recognize It"

HOW DOES A SONG GET INTO BULLSEYE CALLOUT?

• Artists who consistently see success in the R&R spin chart begin testing as soon as they enter R&R charts
• New and developing artists begin testing when they reach # 40 in the R&R spin chart
• Songs are dropped from Bullseye Callout when they no longer appear in R&R spin charts

BULLSEYE REGIONS AND MARKETS

• SOUTHEAST: Charlotte, Atlanta, Tampa, Nashville, Chattanooga, Mobile, Charleston, Jackson
• NORTHEAST: Washington DC, Harrisburg, Providence RI, Rochester, Springfield MA, Hartford, Portland ME, Portsmouth ME..
• MIDWEST: Milwaukee, Cincinnati, Cleveland, Kansas City, Lansing, Ft. Wayne, Rockford, Indianapolis
• SOUTHWEST: Dallas / Ft Worth, Tucson, Albuquerque, Oklahoma City, Houston/Galveston, Phoenix, Lafayette LA, San Antonio
• WEST: Portland OR, Salt Lake City, Fresno/Bakersfield, Spokane, Riverside/San Bernadino, Boise, Denver, Monterey/Salinas

FIND OUT MORE
Call John Hart at 1-888-411-4395