BULLSEYE NATIONAL CALLOUT

The heart of country radio listeners

PREMISE
"We want you're opinion of the music you hear on country radio "

THE BULLSEYE WEEKLY SAMPLE

• 400 persons age 25-54 ( 200 rolled sample )
• 50% Male / Female
• Distributed equally in 25-34, 35-44 and 45-54 cells
• Sampled equally from 40 U.S. Markets with monitored airplay
• Sample balanced in 5 geographic regions ( 80 persons each region )
• 70% Preference One Country radio listeners / listen minimum of 1 hr daily
• 30% Preference 2+ listeners who listen at sometime during the week

BULLSEYE REPORTING
Bullseye one of a kind web based software gives you on screen instant analysis

• Rankers by combination of cross tabs
• Gender rankers
• Demographic Rankers
• Regional Rankers
• This week last week trending
• Life of song trending

Bullseye Callout is now in 40 U.S. markets in 5 regions giving a solid geographical spread. Bullseye Callout is a 400 person weekly sample from the 40 markets.. Bullseye talks to preference one Country Radio Listeners in each market. Respondents must name a competitive Country station in each market as their favorite place to hear their favorite music, they must listen to that station for a MINIMUM of 1 to 2 hours daily.. The markets sampled each week are by region;

SOUTHEAST: Charlotte… Nashville… Jackson… Atlanta… Montgomery… Charleston… Tampa / St Pete… Mobile / Pensacola…

NORTHEAST: Washington, DC… Harrisburg / York… Providence, RI … Rochester… Hartford… Springfield, MA… Portland, ME… Portsmouth, NH…

MIDWEST: Milwaukee…Kansas City…Cincinnati… Ft Wayne… Lansing… Cleveland… Rockford, IL… Indianapolis…

SOUTHWEST: Dallas / Ft Worth.. Phoenix.. Tucson… Houston… Albuquerque… Baton Rouge… Lafayette, LA… Oklahoma City…

WEST: Portland OR… Fresno / Bakersfield… Salt Lake City… San Bernadino… Spokane… Monterey… Denver… Boise…

FIND OUT MORE
Call Chuck Dees at 1-888-411-4395