WHAT WE DO

At Bullseye, we understand that each organization has unique challenges and opportunities, and therefore individualized information needs. As such, all of our services are custom-tailored to meet your specific objectives. We will utilize the most appropriate researching methodologies for your research needs.

Quantitative
We help identify the variables that really matter by measuring quantifiable changes in such factors as: sales, brand awareness, loyalty, profit, perceptions, and satisfaction. Our focus is to provide you with the most convenient, accurate, and detailed results. We provide up-to-date effective services for each of the following types of research methods:

• Telephone Surveys
• Direct Mail Surveys
• Internet Surveys
• Auditorium Studies
• Employee Audits
• Customer Satisfaction and Retention

Qualitative Services
When you want to uncover underlying reasons for attitudes, opinions and behaviors, qualitative research data is invaluable. Bullseye has extensive experience in providing qualitative research services including:

• Focus Groups
• Mini-Groups
• One-on-one in-depth Interviews
• Auditorium Studies
• User-tests

While our primary focus is to extract the highest level of strategic value from any work we conduct, we realize that selecting the right solution is critical.

At its most basic level, research -- any kind of research -- is all about data. Processing data, as a result, is the fundamental science of research. There is an art to this science, however, and it requires an understanding that getting the most out of data involves much more than just crunching numbers and manipulating codes. It takes a strategic approach that anticipates the best form for the data to take, integrates data from different sources together and presents the data in an understandable and compelling format.